Printed Material Design
The printed materials, including race bibs, flyers, banners, and promotional posters, were crafted with a focus on clarity, enthusiasm, and accessibility. The designs incorporated lively colors and playful elements to create an inviting and motivational atmosphere.
Vibrant Layout: Bold and bright designs to capture attention and encourage participation.
Informative Content: Clear and concise information about the race, registration, and cause.
Consistent Branding: Use of NWKK’s branding colors and motifs to maintain a cohesive look across all materials.
Mascot Design: Billy the Kidney
Billy the Kidney was designed to be a friendly and energetic mascot who could engage participants and bring joy to the event. Billy appeared at various points throughout the race, interacting with runners, posing for photos, and adding an element of fun to the day.
Billy's Features:
Friendly Appearance: A cheerful and approachable design to appeal to participants of all ages.
Interactive Role: Engaging with runners and attendees to boost morale and create memorable experiences.
Race Medal: Billy was also featured on the race medals, serving as a lasting memento of the event.
Sketching Billy
The initial pencil sketch of Billy the Kidney captured the essence of what the mascot was intended to represent: health, vitality, and community spirit. The sketch served as a blueprint for the subsequent design phases, ensuring that Billy would resonate with the event's participants and embody the mission of NWKK.
SKILLS USED: Print Design, Graphic Design, Layout Design, Character Design, Branding, Sketching
PROGRAMS USED: Illustrator, Photoshop